Many are the businesses wishing to speed up their digital transformation by implementing new services for their marketing and communications teams, or by integrating new technologies as data lakes or artificial intelligence. Social listening has been part of this trend through editors promoting innovative technologies able to provide insights as fast as we heat up […]
Category Archives: Online reputation
Pharma industry, drug life cycle and social listening
At Actulligence, we are deeply convinced that business intelligence should not be a burden on any organization. It should rely on the organization’s existing processes to answer operational and business needs and be integrated depending on how the user operates. The usual cliché of business intelligence is the « intelligence cycle », as defined by Henri Martre […]
Influence, Klout and API
Influence is a word that keeps cropping up when online reputation and its implementation are addressed. Influence is considered first and foremost as one of the analytical keys for its community ecosystem, clients or even detractors, but also as one of the weighting keys for its opinion leaders whether they’re pro or anti. I will […]