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Intelligence économique et veille : pour que l'information se transforme en action

GDPR, customs barrier to access to information

Basically, the GDPR is a law that aims to protect the internet user, and more particularly allows him to better manage his personal data, and generally any information that could be used by a website, whether the data is explicitly provided (contact form, newsletter subscription, survey, etc.) or implicitly provided (environment data such as operating system, browser used, browsing history, etc.)

This is the legislation’s basis. Since I am not a jurist, I will not dwell on the GDPR, nor scrutinize or argue its content.

However, I will linger on its consequences for watchers, and for everyone needing to search for information at the international level and working in Europe.

This is the GDPR second layer, or more precisely how to shoot your own country’s foot in terms of access to information, and information protection.

Let’s recall a fundamental principle of the law, the plaintiff may request the law to be applied where he notices an infringement of his rights unless a contract has been signed between the parties, or unless there are specific international agreements (such as the Vienna agreement).

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How to easily share a page on Facebook Workplace?

The most useful tools to the monitoring process are the information sharing and publishing tools such as Corporate Social Networks. Among these social networks, I have, for the last few months, been looking more particularly at Yammer, the essential corporate social network because it is present in numerous companies that have the full Microsoft package, but also, I have been looking at Facebook Workplace.

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Competitive intelligence, monitoring and artificial intelligence

Shinkuku - © Frédéric Martinet

In the innovations that are considered as promised to revolutionize our World, artificial intelligence is often ranked at the top of the list. Whether it be Deloitte, Bloomberg, or many other analysis or media firms, artificial intelligence is considered as the most disruptive technology at the moment.

In this way, pharmaceutical laboratories, GAFA and other startups have entered the breach through projects to decrypt the human genome, creation of new molecules for the pharmaceutical industry, or even recruiting patients for clinical trials, there is no lack of examples

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World Diabetes Day and dataviz

Strictly speaking, this post is not a post about competitive intelligence, its tools, etc.

It’s a mapping survey carried out on World Diabetes Day which was held on 14 November.

It aims to show how mapping tools can easily enable an overview of stakeholders to be drawn up for a short event, as well as the keywords used to mention an event.

 1) Collection elements

The items mentioned in the maps below are tweets. Collected through several linking statements, all the tweets (well, a maximum number of tweets) were mined since they comprise one of the following keywords:

  • diabetes
  • #wdd, which is the official hashtag of World Diabetes Day
  • Diabeticos
  • Diabetic
  • Diabetes
  • 糖尿病
  • 糖尿病患者
  • diabetique
  • diabetiker

It’s therefore a collection covering a fairly large number of languages if it is borne in mind that the word diabetes is written in the same way in a very large number of Romance languages.

Thus we collected 36,500 tweets over 3 days (13, 14 and 15 November), of which more than 20,000 were posted on World Diabetes Day, demonstrating the high level of activity linked very closely to the event.

In addition, the act of extending the collection to words other than the single word WDD enables us to reconstruct the event in its Twitter ecosystem, bearing in mind that the majority of average Twitter users are not particularly familiar with hashtags and are probably even less aware of the official WDD hashtag. As diabetes is a matter of concern to the general public, it is  vital to be open about the query so as to reproduce the most faithful image of posts about WDD, even if the latter comprise neither the hashtag nor the word WDD. Continue reading “World Diabetes Day and dataviz”

Influence, Klout and API

Influence is a word that keeps cropping up when online reputation and its implementation are addressed.

Influence is considered first and foremost as one of the analytical keys for  its community ecosystem, clients or even detractors, but also as one of the weighting keys for its opinion leaders whether they’re pro or anti.

I will not return to the notion of influence. It has been defined, redefined and contra-defined whether that involves the academic definition or the online reputation point of view.

For my part, I like defining the influence of an individual or medium as its ability to influence the behaviour of those with whom he or it interacts (reading, conversations, promotion, activism, etc.) What’s more, I don’t think I’m the first to uphold this definition and even less the person who first mentioned it.  Many psychologists or sociologists have drawn up and enhanced this definition by also attempting to determine the levers for exerting influence.

But here’s the problem. If this influence could be easily measured in a vacuum, if it’s conceivable to determine it for a signal that is broadcast and can be accurately and clearly isolated by the person receiving the influence message (typically an advertising campaign specific to a time t), it’s far more difficult at the level of the Web, especially if there may be multiple and varied influence messages.

This then raises the question of the influence measurement for a website, a blog, a tweet or an anonymous person on its or his community of friends.

And although I despise the notion of influence reduced to its pure quantitative analysis, i.e. an artificial figure which is derived from the crude compilation of several observable metrics (number of followers, number of videos posted, number of likes, etc.), I’m forced to admit that Klout is an operational tool that’s far from perfect, but one which  has several advantages for those who wish to have a useful indicator at their disposal.

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