Strictly speaking, this post is not a post about competitive intelligence, its tools, etc.
It’s a mapping survey carried out on World Diabetes Day which was held on 14 November.
It aims to show how mapping tools can easily enable an overview of stakeholders to be drawn up for a short event, as well as the keywords used to mention an event.
1) Collection elements
The items mentioned in the maps below are tweets. Collected through several linking statements, all the tweets (well, a maximum number of tweets) were mined since they comprise one of the following keywords:
- #wdd, which is the official hashtag of World Diabetes Day
It’s therefore a collection covering a fairly large number of languages if it is borne in mind that the word diabetes is written in the same way in a very large number of Romance languages.
Thus we collected 36,500 tweets over 3 days (13, 14 and 15 November), of which more than 20,000 were posted on World Diabetes Day, demonstrating the high level of activity linked very closely to the event.
In addition, the act of extending the collection to words other than the single word WDD enables us to reconstruct the event in its Twitter ecosystem, bearing in mind that the majority of average Twitter users are not particularly familiar with hashtags and are probably even less aware of the official WDD hashtag. As diabetes is a matter of concern to the general public, it is vital to be open about the query so as to reproduce the most faithful image of posts about WDD, even if the latter comprise neither the hashtag nor the word WDD. Continue reading “World Diabetes Day and dataviz”